Recently, the national final of the 1st Individual IP Creative Challenges Contest of the 20th China Good Creative · National Digital Arts and Design Competition concluded in Foshan. Students from the School of Digital Arts and Design of our university achieved outstanding results and won 8 national awards, including 2 national first prizes and 6 national third prizes.

The China Creative Challenges Contest is a competition event listed in the Analysis Report on National Undergraduate University Discipline Competitions issued by the Chinese Society of Higher Education under the Ministry of Education. Focusing on original individual IP creation, visual innovation and industrial integration, this competition has built a high-level platform for young design creators across the country to exchange, learn and compete. Since its launch in February this year, the competition has attracted more than 6,000 creators from over 600 universities nationwide, with nearly 5,000 works collected. After layers of selection, 267 works entered the offline semi-final and defense, and 8 works from our university were finally awarded.

National First Prize Work: Geely Also Encouragement

National First Prize Work: Chinese Orchid — Digital IP Construction Based on Intangible Cultural Heritage Elements