In the salon lecture cultural space of SOVO, Lu Xiaoxue, vice director of marketing education management team in the department of business management, was introducing the concepts, realms and strategies of different brands based on real cases from various dimensions. Students gathered together and interacted with the teacher in a relaxing atmosphere. What was going on is the first round of DNUI'S Neu-Maker new technologies and applications salon----brand building and maintenance, which was one of the latest DNUI' s innovation and entrepreneurship tutor cultural activities.

DNUI and each department take collective actions to carry out various innovation and entrepreneurship cultural activities including lectures featuring absorbing the wisdom of innovation and entrepreneurship, new technologies and applications salons aimed at enriching students' knowledge and various innovation and entrepreneurship forms broadening students' vision in their specialties. 110 tutors who participate in these cultural activities are all school-level innovation and entrepreneurship teachers. They share plenty of experience in their specialties and make best use of them to guide students to enhance their innovation and entrepreneurship abilities and practical capabilities, which helps create a good innovation and entrepreneurship atmosphere in DNUI and benefits school's cultivation of students' innovation and entrepreneurship awareness and capabilities.

Rich innovation and entrepreneurship cultural activitis.

In these innovation and entrepreneurship cultural activities, students of DNUI can interact with teachers from different departments who have various specialties, which helps them acquire multiple knowledge and thinking patterns and cultivate their divergent and innovative thoughts. Being different from previous lectures, each DNUI'S Neu-Maker new technologies and applications salon includes 40 minutes lecturing and 20 minutes in-depth communication and helps students absorb the teaching contents to the utmost extend. After the first round of the salon, a student named Hu from software technology of the department of software engineering said," I become very interested in market and brand management and my innovation and entrepreneurship project is at the stage of market promotion right now. I need these brand promotion knowledge greatly."