In order to inherit and promote the cultural spirit of Dalian Neusoft University of Information, to fully showcase the spirit of our teachers and students, to further deepen the understanding and singing of the school song among the majority of teachers and students, and to enhance the dissemination and influence of campus culture, the brand-new MV of our university's school song was officially released on June 28.

The new version of the school song MV has made bold innovations. The musical style integrates rock, pop electronics, and ancient styles, making the familiar melody refreshing and showing a rich and diverse university culture. In terms of content, it starts with a story plot, including more than 20 landmarks of the Software Park Campus and the Bochuan Campus. The MV uses rich audio-visual language, starting with the vitality of a rock scene with interlaced light and shadow, and then leading everyone to step into the virtual space in one second, achieving a multi-dimensional immersive experience that combines reality and virtuality at Dalian Neusoft University of Information. In an instant, it jumps from the cold texture of future technology to the gentle and elegant classical Chinese style, perfectly interpreting the clever dialogue between our university's technology and culture, modern and future, and fully and multi-angle displaying the informationized, digitalized smart campus, vividly reflecting the diverse and inclusive campus culture. This MV condenses the love, honor, and prosperity of teachers, students, and alumni for the school, and is an inheritance, innovation, and development of the culture and spirit of Dalian Neusoft University of Information.

The school song of Dalian Neusoft University of Information, "Dreams are on the Road," was created in 2014, with lyrics by Wen Tao, Honorary President of Dalian Neusoft University of Information, and music by Zhang Minghua. The lyrics contain the educational philosophy of "education creates student value" and carry the spirit of the school motto "diligent and enterprising, extensive learning for practical application," fully reflecting the educational characteristics and spirit of our university, and showing the vigorous vitality of Dalian Neusoft University of Information in a confident and uplifting melody.

The school song moves people with emotion, and the stories behind the production of the new version of the school song MV also fully reflect the deep feelings of DNUIerss for the school. As a systematic and linked school cultural education project, this new school song MV was produced by the Publicity Department of the Party Committee and the Branding Development Department, with extensive participation and active assistance from more than twenty departments and teachers and students, and more than a hundred people participated in the shooting, reflecting the spirit of DNUIers moving forward and working together.