On June 12th, at the openingceremony of the 16th China International Software & Information ServiceFair (CISIS) in Dalian, a 90-second theme propaganda film attracted theattention of the audience. In the form of animation, the film transformedkeywords of blockchain, smart city, smart hardware and medical health into richvisual images through the combination of point, line and surface, unfoldingbefore the audience’s eyes the changes brought about to the entire softwareindustry and to people’s lives by artificial intelligence and big data technology.Presented with three-dimensional animation, the development of Dalian softwareindustry and urban landmark buildings were refreshing and impressive.
Especially worth mentioning isthat the creators of the propaganda film are teachers including Zhang Mingbaoand Li Xiang from Department of Digital Arts of DNUI, as well as juniorsmajoring in animation such as Zhang Yifan and Bu Jiabao. "The theme ofthis year’s CISIS is ‘software-defined intelligent era’. Because of itsparticularity, it can't be displayed by traditional shooting techniques. In thehope of presenting it through 3D animation technology, Dalian NeusoftE-Publishing House contacted me.” Zhang Mingbao said.
In February 2018, the productionteam launched the propaganda film planning and production program. “In thefilm, we have adopted the prevalent MASH technology in Maya for dynamic visualproduction in particular, adding special effects and improving visual effectsthrough Nuke and After Effects post-production software.” Zhang Mingbao said,“The LED screen resolution of this year’s CISIS is 3840*685. This special ratiomeans an extremely high requirement for the layout of the content and the dynamicvision. It is also a difficult point in the production of the film. We have hadquite a few thoughts about this. Hopefully, the images will be enriched whilethe theme is highlighted.”
The animated propaganda film waswell received by the audience upon displaying. “I am very excited to beinvolved in the production of this propaganda film. I’m proud to be able tomake contributions to the promotion of CISIS, helping the participants betterunderstand its theme and the ever-changing development trend of the intelligentera. ”. Zhang Yifan said.
"This film production ofCISIS is also an industry-school practice of students under teachers’ guidance.On the one hand, the theoretical knowledge has been practiced and broadened. Onthe other hand, the students have understood the whole process of the actualproject and improved their innovative and entrepreneurial awareness andability." Li Xiang remarked.
Dalian Neusoft University ofInformation (DNUI) was established in 2000. In the past 18 years, thedevelopment of DNUI and Dalian software industry has been integrated into one,witnessing progresses together. DNUI continues to deepen educational andteaching reforms and promote industry-school cooperation, achieving a seamlessconnection between talent cultivation and industrial demands. There are 900 ITenterprises surrounding DNUI, including more than 100 of the world's top 500companies. As a result, the campus culture and industrial atmosphere co-existin harmony and interact with each other. DNUI won the “Outstanding ContributionUnit of Dalian Software and Service Outsourcing Industry” as early as 2008, andhas become an essential part of the “National Software Industry Base” and“China Service Outsourcing Demonstration City” programs in Dalian.